Significantly improved
Core Web Vitals health
Professional Services
How we migrated a trusted WordPress experience to a high-performance Next.js platform
This engagement focused on preserving what customers already trusted while rebuilding the full web experience for speed, maintainability, and stronger conversion performance.
Above prior baseline
Lead form conversion
Faster with reusable components
Release velocity
Challenge
The existing WordPress implementation had grown difficult to maintain, and performance issues were increasing bounce risk. The team needed a modern architecture without disrupting familiar buyer journeys or damaging existing search equity.
System applied
- Full front-end migration from WordPress templates to a componentized Next.js architecture
- Performance optimization across Core Web Vitals, asset loading, and page rendering
- Preservation of brand-recognizable layout patterns and user navigation flows
- Lead funnel instrumentation and conversion tracking across landing pages and forms
Implementation plan
Phase 1: Migration architecture
Mapped legacy templates into a reusable Next.js component system and aligned routes to preserve key indexing and campaign landing behavior.
Phase 2: Performance hardening
Reduced render and asset bottlenecks through image optimization, component-level loading strategy updates, and tighter page composition patterns.
Phase 3: Conversion instrumentation
Added event and form tracking throughout the funnel so marketing and leadership could monitor conversion gains with clear attribution.
Outcome
Before
- Slow page loads and unstable performance scores on key pages
- Lead form conversion below growth target
- Marketing and engineering teams constrained by WordPress template limitations
After
- Higher web performance scores across key user journeys
- Improved lead conversion rate from the same traffic base
- Faster release workflow with reusable Next.js components
Measured impact
- Modernized stack without forcing users to relearn a new interface
- More qualified leads generated from existing acquisition channels
- Improved technical foundation for ongoing SEO and campaign iteration
Tech stack
Need this outcome in your business?
If your current site can’t support your growth goals, we can map your existing funnel, migrate your stack, and ship a faster system without sacrificing brand trust.
→ Start with a systems audit